Campaigns
House of the Dragon
To drive viewership and ignite conversation for the Season 2 premiere of House of the Dragon, we launched a global marketing stunt physically and digitally where institutions, sports teams, brands, influencers, and local businesses pledged their loyalty to either Team Green or Team Black. The campaign culminated in a massive takeover on the Empire State Building where a 270-foot-installation of Vhagar, a dragon from the show, was wrapped around the building.
The stunt resulted in 6.4B+ press and 1.4B+ social impressions during premiere week, Clios Grand Award and Gold Media Lion: Large Scale Media at the Cannes Lions International Festival of Creativity. In return the show had the #1 series debut in platform history.
IT: Welcome to Derry
To drum up excitement and encourage viewers to tune into the series premiere of IT: Welcome to Derry, we planted the IT franchise’s iconic red balloon across various highly trafficked locations across the globe where Pennywise ultimately made his appearance. We worked with influencers globally to further amplify that online conversation around the red balloon Pennywise sightings to bring people further into the fold and create a truly fever dream experience. The stunt resulted in 40.7M+ social views, 5.4M+ press impressions during premiere week. It also hit 5.7M+ views in its first three days locking in the #3 series debut in platform history.